5M+ YouTube food scientist | Trusted voice in baking & food safety | Available for brand partnerships
About (influencer bio focused on brand value):
Ann Reardon, the creator behind How To Cook That, is one of the world's most trusted food content creators with over 5 million YouTube subscribers and a highly engaged global audience. As a qualified food scientist and dietitian, Ann brings credibility and expertise that brands value for authentic product endorsements.
Why Partner With How To Cook That:
✓ Massive Reach: 5M+ YouTube subscribers, 500K+ Instagram followers, millions of monthly views
✓ Highly Engaged Audience: Food enthusiasts, home bakers, and cooking lovers who trust Ann's recommendations
✓ Professional Credibility: Food science background ensures authentic, science-backed product reviews
✓ Premium Content Quality: Cinema-quality production with high retention rates
✓ Brand Safety: Known for honesty and integrity - viral hit for exposing fake content builds audience trust
✓ Diverse Demographics: Global audience across multiple age groups and income levels
Ideal Partnerships:
- Kitchen appliances and cookware brands
- Baking ingredients and food products
- Recipe box services and meal kits
- Kitchen gadgets and tools
- Food safety products
- Cookbooks and educational materials
- Culinary tourism and food experiences
Ann's audience actively seeks her product recommendations and follows her advice, making partnerships highly effective for brand awareness and conversions.
| Location | Melbourne, Victoria, Australia |
| Primary Channel | |
| Secondary Channel | YouTube |
| Starting Price | AUD 1000 |
| Website | https://www.howtocookthat.net/public_html/ |
| Blog | https://www.howtocookthat.net/public_html/category/recipes/ |
Your product naturally featured in a full recipe tutorial video. Includes:
- 30-60 second product showcase within 10-15 min video
- Product mentioned in voiceover & on-screen text
- Link in video description & pinned comment
- Instagram Story mention (24hrs)
- Honest usage demonstration
Estimated reach: 200K-500K views
Delivery: 3-4 weeks from product receipt
Your product naturally featured in a full recipe tutorial video. Includes:
- 30-60 second product showcase within 10-15 min video
- Product mentioned in voiceover & on-screen text
- Link in video description & pinned comment
- Instagram Story mention (24hrs)
- Honest usage demonstration
Estimated reach: 200K-500K views
Delivery: 3-4 weeks from product receipt
Standard delivery is 3-5 weeks from product receipt or brief approval. Dedicated videos require 4-5 weeks, while product integrations can be completed in 3 weeks. Rush delivery (+25% fee) available for time-sensitive campaigns with 2 weeks notice.
We partner with food-related products (ingredients, kitchen appliances, cookware, bakeware), meal kits, food brands, and culinary education platforms. Products must align with food science principles and audience interests. We don't promote: alcohol, diet pills, cryptocurrency, or products with health claims we can't verify.
Ann maintains creative control to ensure authenticity with her audience. You'll receive a content outline for approval before production. One round of minor revisions included (timing, pronunciation, specific product angles). Major creative changes require discussion before filming begins.
You'll receive a comprehensive report 30 days post-launch including: total views/impressions, engagement rate, audience demographics, click-through rates (if applicable), comment sentiment analysis, and comparison to channel averages. Real-time YouTube analytics can be shared upon request.
We don't promote direct competitors within 60 days of each other. Quarterly Ambassador packages include exclusive category rights (e.g., no other stand mixer brands during contract period). Standard packages do not include exclusivity unless specifically negotiated and priced accordingly.
Payment terms: 50% deposit upon contract signing, 50% upon content delivery (before posting). We accept bank transfer, PayPal, or platform escrow. Net 15 days payment terms. Content will be scheduled for posting only after final payment clearance. GST/taxes additional as applicable.
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