Kayla Itsines is the world's leading female fitness influencer and entrepreneur, with over 16 million Instagram followers and a global community of millions through her SWEAT fitness app. As the creator of the revolutionary Bikini Body Guide (BBG) program, Kayla has transformed women's approach to fitness and helped millions achieve their health goals.
Why Partner With Kayla Itsines:
✓ Massive Global Reach: 16M+ Instagram followers, millions of SWEAT app users worldwide
✓ Highly Engaged Community: Loyal following of women aged 18-45 passionate about fitness
✓ Industry Authority: Named one of Time Magazine's 100 Most Influential People
✓ Proven Conversion Power: Track record of successful brand partnerships and product launches
✓ Multi-Platform Presence: Instagram, Facebook, YouTube, TikTok, and proprietary app
✓ Premium Content Quality: Professional photography, videography, and authentic storytelling
✓ Trust & Credibility: Certified personal trainer with genuine expertise and authenticity
Audience Demographics:
- 95% Female, 5% Male
- Age: 65% (18-35), 30% (35-50), 5% (50+)
- Primary Markets: Australia, USA, UK, Canada, Europe
- Interests: Fitness, health, nutrition, wellness, activewear, lifestyle
Ideal Brand Partnerships:
- Activewear & athletic apparel brands
- Fitness equipment & home gym products
- Health supplements & protein brands
- Wellness apps & fitness technology
- Healthy food brands & meal prep services
- Sports drinks & hydration products
- Recovery tools & fitness accessories
- Women's health & lifestyle products
Kayla's audience trusts her recommendations and actively seeks products she endorses. Her authentic approach to fitness and transparency about her own journey creates genuine connections that translate to strong brand advocacy and measurable results for partners.
Previous partnerships include leading global brands in fitness, nutrition, and lifestyle sectors with proven ROI and long-term collaboration success.
| Location | Adelaide, South Australia, Australia |
| Primary Channel | |
| Secondary Channel | YouTube |
| Starting Price | AUD 1000 |
| Website | https://kaylaitsines.com/ |
| Blog | https://kaylaitsines.com/blogs/news |
Authentic Instagram Stories series featuring your product. Includes:
- 5 Instagram Stories over 24 hours
- Mix of workout clips, product demos, lifestyle shots
- Interactive elements (polls, Q&A, swipe-ups)
- Direct engagement with followers
- Link stickers to your product page
Best for: Time-sensitive promotions, app launches, flash sales
Estimated reach: 800K-1.5M views
High engagement with authentic real-time content
Delivery: 1-2 weeks
One premium Instagram feed post featuring your brand/product. Includes:
- Professional photo/video content (1 post)
- Product showcase with authentic caption (150-200 words)
- Brand tag & relevant hashtags
- Swipe-up link in Stories (24hrs)
- Post remains live permanently
Perfect for: Product launches, brand awareness campaigns
Estimated reach: 1-2M impressions
Engagement rate: 3-5%
Delivery: 2-3 weeks from product receipt
Authentic Instagram Stories series featuring your product. Includes:
- 5 Instagram Stories over 24 hours
- Mix of workout clips, product demos, lifestyle shots
- Interactive elements (polls, Q&A, swipe-ups)
- Direct engagement with followers
- Link stickers to your product page
Best for: Time-sensitive promotions, app launches, flash sales
Estimated reach: 800K-1.5M views
High engagement with authentic real-time content
Delivery: 1-2 weeks
One premium Instagram feed post featuring your brand/product. Includes:
- Professional photo/video content (1 post)
- Product showcase with authentic caption (150-200 words)
- Brand tag & relevant hashtags
- Swipe-up link in Stories (24hrs)
- Post remains live permanently
Perfect for: Product launches, brand awareness campaigns
Estimated reach: 1-2M impressions
Engagement rate: 3-5%
Delivery: 2-3 weeks from product receipt
Yes! You'll receive a content outline/storyboard for approval before creation. Final content (images/videos) will be shared 48 hours before posting for your review. One round of minor edits included (product placement, caption tweaks, timing). Kayla maintains creative control over fitness messaging and aesthetic to ensure authenticity with her audience.
We partner with fitness, health, wellness, and lifestyle brands that align with Kayla's values and community needs. Ideal categories: activewear, fitness equipment, healthy food/supplements, wellness tech, and women's lifestyle products. We don't promote: weight-loss pills, detox teas, extreme dieting products, unverified health claims, alcohol, tobacco, or products contradicting evidence-based fitness practices.
Comprehensive performance report delivered 14 days post-campaign including: total impressions, reach, engagement rate (likes, comments, shares, saves), click-through rates, audience demographics, story views/exits, and link clicks. For longer campaigns, weekly updates available. Access to Instagram Insights screenshots upon request. Benchmark comparisons to channel averages included.
Standard packages include 30-day usage rights for organic social media reposts (with credit). Extended usage rights available:
6 months: +25% fee
12 months: +50% fee
We recommend booking 6-8 weeks in advance for standard posts, 8-12 weeks for video content and multi-platform campaigns. Quarterly partnerships require 3-month advance notice. Kayla's calendar fills quickly, especially Q1 (New Year fitness) and summer months. Rush availability occasionally available with 25-50% premium fee. Holiday/seasonal campaigns should be booked 3+ months ahead.
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