MrBeast (Jimmy Donaldson)

World's #1 YouTuber with 450M+ subscribers. Known for extreme challenges, massive giveaways & philanthropy. Founder of Feastables & Beast Games. First creator billionaire. Reinvents viral content.

Overview

MrBeast, born Jimmy Donaldson on May 7, 1998, is the world's most-subscribed individual YouTuber with over 450 million subscribers and 100+ billion total views. He is a groundbreaking content creator, entrepreneur, and philanthropist who has revolutionized digital entertainment with his extravagant challenges, jaw-dropping giveaways, and large-scale philanthropic initiatives.

Starting his YouTube journey in 2012 at age 13 under the name "MrBeast6000," Jimmy initially created gaming content and commentary videos. His breakthrough came in 2017 with the viral video "Counting to 100,000," which established his signature style of extreme, attention-grabbing content. Since then, he has redefined what's possible on YouTube, consistently pushing boundaries with high-production videos that often cost $3-4 million each to produce.

Packages

Brand Challenge Partnership

Custom-designed challenge video built around your brand/product. Includes massive giveaway component featuring your products/services. Full production by Beast Industries team. Multi-million dollar video budget. Expected 75-200 million views. Perfect for major product launches wanting unprecedented viral reach and brand association with generosity.

Beast Games Sponsorship

Premium sponsorship integration in Beast Games Amazon Prime show. Brand featured in high-production competition series with record-breaking prize pool. Reaches 100M+ Amazon Prime subscribers plus YouTube amplification. Includes opening/closing credits, challenge integration, and multi-episode presence. Traditional TV meets digital virality.

Multi-Platform Mega Campaign

Comprehensive 3-month campaign: 2 main channel videos + 1 gaming video + 5 Instagram posts + 10 TikToks + ongoing social mentions across all platforms. Combined reach of 500M+ followers. Includes Feastables packaging integration and Beast Philanthropy tie-in. Most expensive but most impactful influencer package globally.

Brand Challenge Partnership

Custom-designed challenge video built around your brand/product. Includes massive giveaway component featuring your products/services. Full production by Beast Industries team. Multi-million dollar video budget. Expected 75-200 million views. Perfect for major product launches wanting unprecedented viral reach and brand association with generosity.

Beast Games Sponsorship

Premium sponsorship integration in Beast Games Amazon Prime show. Brand featured in high-production competition series with record-breaking prize pool. Reaches 100M+ Amazon Prime subscribers plus YouTube amplification. Includes opening/closing credits, challenge integration, and multi-episode presence. Traditional TV meets digital virality.

Multi-Platform Mega Campaign

Comprehensive 3-month campaign: 2 main channel videos + 1 gaming video + 5 Instagram posts + 10 TikToks + ongoing social mentions across all platforms. Combined reach of 500M+ followers. Includes Feastables packaging integration and Beast Philanthropy tie-in. Most expensive but most impactful influencer package globally.

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FAQ

MrBeast has over 450 million subscribers on his main YouTube channel, making him the most-subscribed individual creator in the world. Across all his channels, he has 500+ million total subscribers.

Campaign timelines vary by package complexity. Standard video integrations take 2-3 months from concept to launch, while major challenge videos or multi-platform campaigns require 3-6 months for planning, production, and execution.

MrBeast partners with major global brands across tech, consumer goods, food & beverage, automotive, entertainment, and lifestyle sectors. Brands must align with his values and be prepared for premium-tier investments and massive-scale campaigns.

Typical results include 50-200 million video views, viral social media engagement, significant traffic spikes, and substantial sales increases. Brands consistently report 300-500% increases in awareness and measurable ROI within weeks of campaign launch.

While MrBeast's main channel focuses on premium partnerships, brands can explore opportunities through his secondary channels (MrBeast Gaming, Beast Philanthropy) or social-media-only packages for more accessible entry points starting around $5 million.

MrBeast's team works closely with brands to create organic integrations that feel natural to his content style. Every collaboration is built around entertaining challenges and giving back to audiences, ensuring authenticity while delivering brand messages effectively.

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